Scope: The application aims to provide users with the means to discover their own perfect match through the discovery of their social DNA. The social DNA makes up their social life, just like how their genetic DNA makes up the physical attribute of a person. It injects fun and excitement as girls find out which friend would be their perfect match, and her friends can be a part of that decision too. The project also involves animation of the various elements such as the DNA helix and particles, transitions between different screens, and utilizing the various Facebook sharing mechanisms.
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Portfolio item details
Category: Social Media Marketing
Technology involved: PHP, Ajax, jQuery, MySQL, PDO, Flash AS 3.0, Facebook API
Agency/ Client: Ogilvy & Mather Advertising/ Unilever